TM Advertising was sold to the agency management team in an acquisition led by CEO Becca Weigman.
We asked our fearless leader what compels her to stay the course even when those around say… “It will never work.”
We were asked to turn our “What’s Next” campaign platform into an umbrella campaign for Universal Parks & Resorts which includes Universal Orlando Resort and Universal Studios Hollywood.
The launch spot, “Every Step” gives parents some long overdue credit for preparing, pushing and supporting their kids. And the parents’ reward? They get to take their kids on a vacation that they can get excited about, too. This spot continues telling the story that Universal Parks & Resorts are the destinations for next-level thrills, chills and relaxation.
Directed by Klaus Obermeyer, Co-Owner of AeroFilm
Becca Weigman, our ever-talented CEO, was recently recognized with a prestigious industry leadership honor from She Runs It (formerly, AWNY/Advertising Women of New York).
She was awarded the coveted Changing the Game, Quantum Leap Award, which recognizes women that are “true catalysts of innovation”. Becca was one of 18 women recognized for “fearlessly making bold moves and reinventing the rules of marketing to transform their brands, organization and clients”. Other honorees included influential female executives from such organizations as Google, NBCUniversal, Johnson & Johnson and more.
The event garnered a great deal of publicity, including an Adweek special “Changing The Game” feature highlighting these visionary women and their groundbreaking accomplishments. We’ve always known that Becca is a true catalyst of innovation –– having worked tirelessly for years to change the game for TM and its clients, but it is nice to know that others finally recognize it too.
Jeff’s football season didn’t end the way he’d planned. But there’s always Texas Rangers' baseball to look forward to, right?
TM partnered with The Texas Rangers and Charlie Uniform Tango to create a spot kicking off baseball season, during this year’s Super Bowl. Because even if football’s over and your fantasy team hosed you, there’s always baseball. Watch the TM created, Charlie Uniform Tango produced Superbowl sing-a-long.
TM and Community Coffee created a participatory art gallery to bring people together and reignite the true spirit of community.
So, we filled an empty space in downtown Dallas with vintage postcards and invited people to write a note to their neighbors. A note that expressed their gratitude, hopes or dreams. Participants were encouraged to take photos of the notes and share them with #MakeItCommunity, allowing the spirit of sharing and connecting to extend far beyond the gallery’s four walls.
Kids grow up fast. One day it’s training wheels, the next – your wheels. So when it comes to family vacations, you need to stay one step ahead.
That’s why we partnered with Universal Orlando Resort to develop a new brand campaign for 2017 entitled “What’s Next.” Our goal was to put a stake in the ground and create a platform to let people know where to find the next level in thrills, chills and relaxation your family needs once “Daddy’s Little Princess” isn’t quite so little anymore.
James Mangold of AeroFilm, best known for The Wolverine, Girl Interupted and Logan, directed the two “What’s Next” spots.
We love our Dallas digs and were honored that HubSpot felt the same. They recently named TM one of the “15 Coolest Agency Offices We’ve Ever Seen.”
The inbound marketing whizzes put our sleekly designed workspace alongside company that included TBWA Los Angeles, Leo Burnett Moscow and CP+B London. “This Dallas-based agency needed a fresh, flexible environment for their growing workforce, and the architects at Gensler and HKS Architects, Inc. certainly delivered. The bright, sprawling, 46,000 square-foot space is lit mostly by natural light, and features open, collaborative spaces conducive to employees who are always on the go. Pops of unexpected color on staircases and furniture contribute to the office’s aura of casual, creative professionalism.”