How does a Norwegian energy company compete to recruit the best and brightest employees here in North America? It’s not about money for this target. It’s about allowing them to do more in their careers and their lives. And that’s a promise that Statoil delivers on. In spades. So we blanketed trade pubs, Web sites, even their Houston office with the “Do More Here” mantra. Our efforts not only boosted company morale, they boosted the number of job applicants too.